Love, Mornings is a high-end, sustainable + eco-friendly lifestyle brand providing linens, sleepwear + bedding to make you love your mornings. The brand identity offers clean, simple, modern lines and focuses on elegant typography. A muted color palette promotes a luxurious + calming mood.
The logo is a typographical wordmark that’s perfect with their focus on simplicity. It’s continued throughout the minimalist logo + shop tags. The website also continues the clean, modern feel + focus on typographical elements and visuals showcasing their products. You can feel the essence of the brand & mission as you scroll through the 1-page web design. This is a personal project & design concept.